Up until the mid 1980s new comics and free gift issues were advertised on tv. It was always very exciting to see a new title promoted on telly and then have a mad dash to the corner shop to see if they had any left. I distinctly remember that happening with The Wizard No.1 in 1970 and the thrill of buying a comic I'd only just seen on tv a few minutes before.
In the '70s and '80s it was mainly the likes of youth magazines like "Look-In" and "Smash Hits" that got TV advertising. I'm over fifty and cannot recall the '70s or '80s being a "golden era" for TV advertising of Beano-type comics.
Sorry Maria but you're mistaken. New comics and free gift issues had short tv ads throughout the Sixties and Seventies. They'd be promoted on tv sometime between 4.00pm and 6.00pm, so if you were at work by then or had stopped watching children's programmes I guess you wouldn't have seen them.The first new IPC comic not to have tv advertising was Oink, launched in 1986. My editor explained that it was because the declining circulations of comics could no longer justify the expense. IPC didn't advertise any comics after that, and Thomsons stopped doing it around the same time I think.Look-In was financed by ITV so it had loads of tv spots, which may be why you recall it and not the others.
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